Mats Persgården is a B&B, beautifully located in the Stockholm archipelago, dating back to 1689. The hand drawn logotype for Mats Persgården B&B is an adaptabe solution, with the ability to accommodate different text and suit different messages depending on location and season.

The commission included a brand platform, visual identity, stationery and other printed matter such as postcards, signage and compliment slips.